We guide brands to locations that quantifiably drive growth.

Executing data-driven real estate strategies that power sales online and in-store.

Our Brands

We represent small start-ups and Fortune 100 companies, most of whom came to us at an early stage in their physical store growth. We help them develop a custom process for determining where they should open stores, and then take that strategy to scale.

SEE OUR BRANDS

A premier lifestyle brand known for its versatile, everyday apparel that seamlessly transitions from work to play.

Amazon Style is Amazon’s first fashion-focused store, using technology to inspire discovery and create personalization.

Wayfair is a primarily e-commerce company that sells furniture and home goods. The brand has recently started exploring physical retail.

H&M is a fast-fashion retailer for all genders. It’s located in over 75 nations, but the RetailUnion team assists in their US expansion.

Waterdrop encourages people to drink more water in order for you to live a healthier, longer, and more sustainable life.

Todd Snyder offers signature men's essentials, statement pieces, custom suiting, and iconic accessories reflective of quintessential American style.

Rowan is a disruptor in the ear-piercing industry as they are the only brand that provides piercings with a licensed nurse for all ages.

RadioFlyer is known for their iconic little red wagon, and now invites customers to create their own customized, personalized wagons, trikes, scooters, and bikes.

Purple is known for its mattresses, but also sells items such as seat cushions, back cushions, pillows, platform bases, and various bed linens.

Pressed Roots is the DryBar for women with textured hair.

Paper Store is a paperie and gift retailer offering a curated selection of fine papers, distinctive gifts, and personalized stationery and stamps.

Pandora is a jewellery manufacturer and retailer that is known for its customizable charm bracelets, designer rings, earrings, necklaces and watches.

Little Words Project aims to inspire and encourage people to be kind to themselves and to pay that kindness forward, one bracelet at a time.

Chubbies is known for its uniquely patterned swim trunks, aloha shirts, pants, and other fashionable menswear.

We develop, execute and manage growth strategies for expanding brands.

At the core of it? Data - 3rd party data, but also your customer data, refined and analyzed.

Our Process

Sourcing data and keeping it secure.

The first thing we do is ask for your omnichannel customer and sales data. The team then combines it with vetted third-party data, inputs it into our proprietary systems, and analyzes it to identify patterns that drive site selection.

Identifying your customer

Like you, we put the customer first. We use our data and yours to build data dashboards that give your marketing and real estate teams up-to-date customer insights. Insights that help us shape your real estate strategy.

Ranking markets and locations

We identify the data points that correlate with your brand’s in-store performance. Those data points and your customer data are then used to rank future markets and locations.

Incorporating expertise

We use data first, but art is always part of the strategy. Our team has over a century of combined experience and deep relationships in the industry. Once the data has listed top markets and locations, our team refines it with their expertise.

Executing the strategy

Our initial intense strategy and site selection process allow us to get deals done faster than other real estate teams and ensure the best locations.

Building a long-term relationship.

We’re on your team every step of the way - including deal tracking, pro formas, REC packages, ad-hoc data analysis, and any other growth support you need. The average client has been with us for 7+ years. We want to grow with you.

Sourcing data and keeping it secure.

Identifying your customer

Ranking markets and locations

We identify the data points that correlate with your brand’s in-store performance. Those data points and your customer data are then used to rank future markets and locations.

Incorporating expertise

Executing the strategy

Don’t fret. Our initial intense strategy and site selection process allow us to get deals done faster than other real estate teams and ensure the best locations.

Building a long-term relationship.

Testimonials

"Little Words Project has grown its physical store locations from zero to six in less than twelve months. To continue that growth trajectory, we have recently partnered with RetailUnion to further expand our physical presence, product, and mission of kindness. Their data-driven approach and extensive retail real estate expertise will undoubtedly be pivotal to our growth. We look forward to working with them as we source and open new stores."

Little Words Project

- Bill Carrig, President and COO at Little Words Project.

“RetailUnion has been a critical partner in our retail expansion. They have done a great job at providing us with insights and tools in order to implement and build a data driven growth strategy. Looking forward to opening more studios this year and continuing our growth!”

Rowan

- Dani Axelrod, Senior Director of Stores at Rowan

“Thank you all so much for the hard work and dedication that you provided this past year… Your efforts were instrumental in helping Purple achieve our goals and we could not have done it without each of you. It was bumpy at times, but we persevered and I truly appreciate your support and commitment. Looking forward to an even better 2023 as we continue to grow the Purple brand!”

Purple

- Marc J. Klein, Vice President, Real Estate & Construction, Purple

"RetailUnion has become a major impactor to our owned store strategies. The team is focused on aligning and supporting our best path forward into owned retail. They adapt to our unique requirements and find every possible way to support our goals."

Chubbies

- Austin Freed, Senior Director of Offline Sales and Operations.